Digital Marketing

 

What is Digital Marketing?

    Digital Marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.This includes not only email,social media, and web-based advertising, but also text and multimedia message as a marketing channel.

    Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Inbound marketing versus digital marketing

    Digital marketing consider how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platforms.For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.

    Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing-- email and online content, to name a few. Both exist to capture the attention of prospects through the buyer's journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

What is digital marketing important?

    Any type of marketing can help your business thrive. However. digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

Types of digital marketing

    There are as many specialization within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.

Search Engine  Optimization

    Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as "the art and science of marketing web pages attractive to search engines."

Content Marketing 

    As mentioned, the quality of your content is a key content is a key component of an optimized page. As a result, SEO  is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. 

Social Media Marketing

    Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products,services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be wothwhile.